Story by Samantha Carson | In the past, men coming into a barbershop might expect a simple haircut and shave, maybe a hot towel. Today, however, men’s attitudes have changed, and with them the services expected from barbershops. Self-care is not just a social media buzzword; men now associate their personal grooming with their sense of confidence and pride in themselves. From dating to job interviews and public speaking engagements, looking put-together helps men feel put-together, and this preparation enables them to go out and perform better at work and in their daily lives.