By Dathan Kazsuk
AMANDA STEINERT FRANCFORT
ASF INTERIORS
What aspect of your work are you most proud of?
I am proud of the way ASF Interiors transforms a home into an experience. It’s not just a beautiful space, but a living, breathing expression of artistry. Every turnkey project we get our hands into is a blank slate where structure, emotion (sometimes a lot of it), and imagination connect. I love elevating the everyday—giving my clients not only function, but a sense of presence, confidence, and luxury they can feel the moment they walk into their renovated homes. The blend of creativity and purpose is what moves me the most.
Where do you find energy and inspiration for what you do?
This is a funny question. I believe that the energy is bountiful during the creation itself. The moment I see a pattern, a photograph, a color, or a shift in light, I usually have to say, “Oh, that’s yummy!” It’s fueled by art, travel (making plans now), craftsmanship, unexpected textures, and stories people carry with them. Inspiration appears when I allow myself to stand still for a second—which is not often—and absorb beauty, and then push it further. And honestly, watching a space go from “before” to “can you believe this?” is all the caffeine I’ll ever need.
How can women in your field support other women just starting out?
We lead best when we lift everyone. Women in design have a powerful ability to cultivate community, and that reach extends far beyond gender. An elevated, intentional way to support newcomers includes becoming a mentor. I have guided many students into this field, because artistry doesn’t discriminate. Leading with grace and high standards is another way to guide the younger generation of hopefuls. To show them that excellence and compassion can absolutely coexist in a luxury-driven field, because we are all human after all.
