Introducing Triangle Family
We have some very exciting news to share! Introducing Triangle Family magazine, the region’s only print parenting publication! Beginning with our debut March/April 2023 issue, Triangle Family will be distributed on a bimonthly schedule to families in Wake, Durham, Orange and Chatham counties.
How did this happen?
Midtown and 5 West’s parent company has teamed up with the former creators of Carolina Parent magazine to deliver a glossy, comprehensive parenting guide, which has been missing since Carolina Parent exited the market in November 2019.
What can you expect?
Thoroughly researched content created by some of the region’s most experienced editors, writers and photographers. Triangle Family will also be published in digital format, since today’s parents consume information in multiple ways. By partnering with Wake County’s premier lifestyle publications, Midtown and 5 West, we can offer a magazine of the highest quality filled with fun, educational and inspirational content.
What does distribution look like?
We will print 30,000 copies of Triangle Family six times a year and distribute them to parents across Wake, Durham, Orange and Chatham counties, with additional digital outreach in Johnston, Harnett, Lee and Franklin counties. This includes 5,000 targeted mailings and 25,000 complimentary magazine pickups at 300+ distribution sites across the Triangle.
Don’t forget digital!
With 65,000+ subscribers (and counting), we are proud to offer the largest digital mailing list of parents in the Triangle area. Our strong digital presence creates opportunities for advertising via our very popular Talk of the Triangle newsletter and custom email blasts, which offer multiple ways for you to reach our subscribers. We will also debut a new monthly e-newsletter for our Tfam Club members! Local parents looking for a good deals, discounts or specials on family products or services in the area will want to be in this club, for sure! Contact your Triangle Family, Midtown or 5 West account executive to learn more.
What’s the expected readership?
We estimate 140,000+ per issue, which combines our digital audience with the industry standard of 2.5 readers per magazine.
We have an audio presence, too!
Our popular Talk of the Triangle podcast drops the first Tuesday of every month and offers additional advertising opportunities. Previous episodes feature Ira David Wood III and other intriguing Triangle influencers.
There’s more to come!
We also plan to host Triangle Family events and partnerships with sponsorship opportunities in the near future.
What does all of this mean for your business?
We are offering you an excellent opportunity to share your message with not only parents who have been raising their families for years here in the Triangle and remember reading Carolina Parent, but also the growing number of families who have just moved to this flourishing region and are in search of a regularly published parenting magazine.
What will the debut March/April issue focus on?
The debut issue focuses on family travel and features a “Go, Play, See” special advertising section that will offer tips and ideas for where to go, places to play and things to see across North Carolina and beyond.
Ready to advertise?
Call us at 919.782.4710 or email us to learn more about these exclusive opportunities for you to connect directly with Triangle parents. We look forward to talking with you and can’t wait to get this party started!
Do you have a story idea?
Email us at and share your news!
Want to have Triangle Family delivered to your mailbox?
Subscribe here! You can purchase a one-year subscription for $13.
